A new service called Movies in the Cloud is launched by Apple on Thursday. Following Apple news about the expansion of iTunes Match  geography on the web appeared reports that Apple has launched a service «Movies in the Cloud» in over 30 countries worldwide. Previously the service was only available to U.S. residents. Starting from today, the possibility of storing movies from iTunes Store in the cloud within the Movies in the Cloud service became available in the countries of Latin America, Europe and Australia. Movies in the Cloud Service iTunes in the Cloud - cloud service that provides the ability to download all previously purchased digital content from iTunes Store at no additional charge: all the new music, movies, and applications purchased by you, can be loaded on all your devices. MacRumors noted that some of the service users from the UK reported that a part of the content they have purchased is available for re-downloading from the iTunes in the cloud, however the majority of the content will be included in the program/service. Residents of 36 countries are able to re-download purchased movies from iTunes. The list of countries included:
  • Canada
  • Australia
  • United Kingdom
  • New Zealand
  • Ireland
  • Czech Republic
  • Slovakia
  • Hungary
  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Costa Rica
  • Dominican Republic
  • Ecuador
  • Salvador
  • Guatemala
  • Honduras
  • Mexico
  • Nicaragua
  • Panama
  • Paraguay
  • Peru
  • Venezuela
  • Hong Kong
  • Singapore
  • Taiwan
  • Brunei
  • Cambodia
  • Laos
  • Macao
  • Malaysia
  • Philippines
  • Thailand
  • Sri Lanka
  • Vietnam
«iTunes in the Cloud» for movies works just as well for music and applications. Any cinema piece bought from the iTunes (with some exceptions) can be re-loaded onto the iPhone, iPad or Apple TV. To enable and set up iTunes in the Cloud as well as Movies in the Cloud service on your iDevice (iPhone, iPad or iPod touch) just perform these simple steps:
  1. Launch the Settings app
  2. Tap Store near the bottom
  3. Toggle Music, Apps, and Books to On
  4. Enter your iTunes password to authorize
Note that you can add up to 10 Apple devices to your cloud service. That list of device includes iPhones, iPads, iPod touches, Macs, Windows PCs, Apple TVs. If you reach the 10-item limit, you won't be able to add another device until you delete some of the previously included.