ClearPlex iPhone Film Ad [Video]

How do you like the new ClearPlex iPhone film virus ad: classic american prairie, MacBook Pro, two iPhones 4 and a granny with an AR-15 rifle in her hands. In these few words we can describe the whole point of a commercial manufacturer of the protective Clearplex film.
That’s not an easy task to survive on the market of iPhone accessories. You have not just sale your goods but must be able to differ your products from the competitors as with creating iPhone ads like this.

During the existence period of one of the world’s most popular smartphone there appeared so many film covers manufacturers. There are so many of them that the user himself is confused whom to give his cash to. The Clearplex company decided to demonstrate why one should check them out first.

As a warm-up peaceful-looking grandmother got a MacBook Pro (not a retina MacBook Pro), which was mercilessly mutilated by the AR-15 rifle. This sacrilege was followed by two iPhones which were accurately  fired from a distance with a 20-caliber Benelli rifle. As it turned out only one of the two phones suffered – the one that was without Clearplex iPhone film on. The second was left unharmed but still no scratches. The show was supported by a light and relaxing music that Apple uses in their ads and an ironic voice behind the camera.

ClearPlex iPhone Film looks convincing and is cheap – $ 13 on the company’s website.

ClearPlex iPhone Film Ad Video:

The whole ad concept is pretty funny despite it can’t be called very original. As far as I remember almost every newly released gadget gets shot or falls from a huge distance to the concrete or something like that. Besides, where’s the proof that the phones were really shot from that rifle in that moment? There was no close-up and no slo-mo showing that it really happened. Maybe they were shot before from different distances specially to show the gap between the unprotected device and one with ClearPlex iPhone Film on.

What do you think about the video concept, the realization and the whole idea? Let us know in the comment section below!

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