More info on Apple's smartphone iPhone 5 release August 7 - that's a latest rumor all over Cupertino news world. Last year, Apple changed its settled update cycle of the most popular devices - the presentation of the new iPhone has been moved from the usual summer to autumn, namely in October. Common sense and general market trends suggest us that this year the new iPhone will be shown to the public in autumn, but with such an agreement it is not all. In particular, the resource Know Your Mobile, based on reports of their own sources close to the production lines of Apple, said that Cupertino guys plan to submit your iPhone 5 is the 7th of August, thus again changing the update cycle your device. Of course, believe in that thing is such a difficulty - smartphone companies chosen a 12-month renewal cycle for a reason, and based on the rules of the operators that allow you to renew your contract phones subscribers only once a year. That buyers currently updating their contract-bound devices, brought into the treasury of a large part of the original Apple profits from the sales of new devices. The August release will not allow owners to iPhone 4S with a contract to buy a iPhone 5 immediately after its release - and this is a huge purchasing base, which loss would be a serious blow for Apple. Of course, Apple could simply introduce a new iPhone and delay release until October, but it is also unlikely, because there are no reasons for this. In general, early in October the iPhone 5 can be expected. That's a right point from the marketing point of view. However, there's info that Chinese company already started the iPhone 5 pre-orders. Still iPhone 5 release August 7 makes not much sense but no one knows what to expect from Apple until the initial announcement happens. And who said the next company's smartphone will be called iPhone 5?