There are a lot of tech companies in the world and their devices: smartphones and tablet computers - offer a big variety of screen-size options and price selections for customers. Apple is different and it thinks different. Its newest iPhone 5 just like the previous models of this handset is sold in one screen size, two colors only, with one operating system and limited price points. At the same time such giants as Samsung, Motorola, Nokia, HTC and others release different versions of the same phone model offering their users units with different screen sizes and prices. Consumers often get to choose which OS to use, what specs to pick and what features to get.

Thoughts about iPhone 6

Since the Cupertino-based company has limited itself to one iPhone 5 design, it will get tough competition from other smartphone makers. Right now the Android OS gadgets dominate the market, and Google can boast over 60% share while Apple has less than 20% share. Microsoft is rumored to release its own Windows Phone while its vendor partners will soon offer Windows 8 smartphones as HTC, Nokia, Samsung and other companies will deliver such handsets and tablet computers in the end of October. Even though Apple likes to follow its own rules and the company believes it knows exactly what customers want to get, there are rumors about iPad Mini release. And such a gadget will prove that Apple can also produce different products, and thus the next iPhone 6 might be different from the iPhone 5. Maybe it will have another screen size or new features. Anyways, this will allow Apple to stay competitive. No Challenge Psychologists think that it becomes difficult to select products if you have too much choices. Apple knows about it, so it does not offer too many choices in order not to challenge its customers to make their selection. The company likes to “make better products,” according to its designer Sir Jony Ive, so it tries to change every new product just slightly and not offer something brand new and completely different. This can mean that the next iPhone 6 will not differ much from the iOS smartphones we are used to. Apple surely knows its business as it gets the majority of the profit for applications and mobile gadgets while other companies are trying to compete by releasing multiple choice devices. Still if the majority of handsets sold the next year has a bigger screen than iPhone 5, Apple might create the iPhone 6 with larger than 4-inch display and soak up the new demand. Will Apple continue to invent the future? For how long will its devotion “less is more” stay competitive? What will the iPhone 6 be like? We’ll know some answers in a year.