How Many Americans Are Eager to Buy Apple Watch?
How good or bad can Apple Watch sales be? This iOS smartwatch will be publicly released on April 24. Its pre-orders are to begin in less than a month from now. Customers are able to order their Watch beginning on April 10. Still experts are not too positive about this launch, mostly because of its high pricing that most consumers didn’t expect.
The poll was conducted among nearly 1,250 U.S. citizens earlier in March. It shows that only 13 percent of users from the United States are eager to purchase the new Apple product. Earlier experts thought that this number was much higher, but the official introduction of the Watch with 8GB of storage space that revealed high Apple Watch pricing policy made a lot of customers change their decision on whether to buy it or not.
The new survey demonstrates that nearly 70 percent of U.S. customers are not even interested in the smartwatch developed by the Cupertino-based giant. It is curious that the big campaign rolled out by Apple regarding its upcoming Watch was unheard about half of users who participated in the survey.
Over 50 percent of people called smartwatches ‘passing fad.’ At the same time, there are users who don’t own an Apple iPhone yet and wish to buy it in order to purchase the Watch. About 13 percent of respondents said they consider purchasing the smartphone to get the smartwatch to work with it.
Would you consider getting the Watch? How much are you willing to pay for it?